Everything you need to create better emails
A complete platform for email design, content creation, and collaboration.
Email Design System
Not just templates — a complete design system for email. Build modular, brand-locked components that empower your whole team to create on-brand emails without breaking anything.
Traditional templates vs. design systems
Traditional email templates are rigid — one layout fits all. A design system is modular. You build a library of components (headers, heroes, product grids, CTAs) that can be mixed and matched. Designers set the rules once; editors create freely within those guardrails.
Traditional Templates
- • Fixed layouts
- • Limited flexibility
- • Brand drift over time
- • Designer bottleneck
Design System
- • Modular components
- • Creative freedom
- • Brand consistency
- • Team autonomy
Locked brand elements
Logos, colors, fonts, and spacing are locked by designers. Editors can't accidentally break brand consistency.
Editable content zones
Define exactly what can be changed: text, images, links. Everything else stays locked.
Reusable components
Build headers, footers, product cards, CTAs once. Use them across every email. Update once, update everywhere.
Liquid templating
Power users get full control with Liquid. Conditionals, loops, variables — all the flexibility you need.
Visual Editor
The creation experience for editors. Drag components, edit content, see changes instantly. No code, no waiting, no designer bottleneck.
Properties
Drag-and-drop blocks
Pick components from your design system and drop them into place. Reorder with a simple drag. No code required.
Real-time preview
See every change instantly. No refresh, no waiting. What you see is exactly what your recipients will see.
Responsive preview
Switch between desktop and mobile views instantly. See exactly how your email will render on any device.
Inline editing
Click on any editable text and type directly. Change images with a single click. Fast, intuitive, simple.
Auto-save
Never lose work. Every change is saved automatically. Pick up right where you left off, on any device.
Built for teams
Real-time collaboration, granular permissions, and multi-team support. Whether you're a team of 5 or an enterprise with multiple brands, Better Email scales with you.
Real-time collaboration
Multiple team members can work on the same email simultaneously. See cursors, see changes, no version conflicts.
User roles & permissions
Control who can do what. Designers build the system; editors create content; admins manage teams.
Admin
Full access: users, billing, settings
Designer
Build templates, manage components
Editor
Create emails, edit content
Multi-organization support
Manage multiple brands or teams from one account. Each organization has its own templates, users, and settings. Share templates between organizations — build once in your master brand, share across all teams.
Folder organization
Organize campaigns with nested folders. Control access at the folder level — perfect for agencies or large teams.
Meet Betty
your AI sidekick
Betty turns your ideas into pixel-perfect emails in under 2 minutes. Just tell her what you need — she handles the rest.
Create from anything
Give Betty a website URL, a Word document, or just upload some images — she'll turn it into a polished email design.
Always on-brand
Betty works within your Email Design System — every design is valid, proven, and perfectly on-brand.
Real-time adjustments
"Make the button bigger" or "switch to 2 columns" — Betty implements changes instantly via chat.
Under 2 minutes
From idea to finished email — no meetings, no design rounds, no developers needed.
And much more
Everything you need to create, test, and deliver better emails.
Image tools
Crop, scale, and optimize images without leaving Better Email. Retina-ready, Outlook-compatible.
Email client testing
Preview how emails render across 90+ email clients. Desktop, web, and mobile.
Quality checks
Automated accessibility scoring, rule checking, and spam filter optimization.
Translation
AI-powered instant translation to 50+ languages. XLSX export for bulk translation.
Product feeds
Connect product catalogs. Dynamically populate emails with real product data.
Email inbox
Receive and analyze competitor emails. Run quality checks on any email.
Campaign protection
Minified code prevents Gmail clipping. Merge tags, export logs, and more.
Merge tags
Dynamic content with organization-level tags. Per-ESP values.
Works with your ESP
One-click export to any email service provider. Better Email is where you create — your ESP is where you send.
Coming soon
We're always building new features. Here's what's next.
Feedback & Approval Workflow
Coming SoonStructured review cycles with reviewer assignments, anchored comments, and approval tracking.
Version Control & Revisions
Coming SoonAutomatic revision tracking, version comparison, and the ability to export specific revisions.
Ready to create better emails?
See how Better Email can transform your team's email workflow.
Request a demo