Better Email is a Danish software company. We build the email creation platform that marketing teams use to produce on-brand campaigns and send them through their own sending platform. Founder-owned since 2021, with offices in Copenhagen and Hamburg and customers across the EU, the UK and the United States.
01/Background
Before Better Email, our founders spent years building email for agencies and large companies. The pattern repeated at every client. A company would pay for custom-coded email templates, and then come back to the agency for every campaign, because nobody in marketing could safely work with the HTML.
Marketing teams were passing copy around in documents, waiting on a developer for each change, and worried about breaking code they could not read. The tooling forced a choice between brand control and speed.
Better Email removes that choice. A design system holds the code and the brand rules. Marketers build campaigns from it in a drag-and-drop editor, the whole team works in the same draft, and the finished campaign exports to the sending platform the company already uses.
02/People
Co-founder and CEO
Nicki has worked in email production since 2017, first at agencies and then through his own consultancy, where he solved template and sending-platform problems for agencies and large companies. He leads sales and customer success and is the named contact for most enterprise accounts.
LinkedIn
Co-founder and CTO
Simon built the Better Email platform and leads product and engineering. Before Better Email he was CTO of Kin, a consumer AI company that became part of a digital health provider in 2026, and has spent his career building and running software products.
LinkedInThe team
Behind the founders is a team across engineering, customer success and sales, working from Copenhagen and Hamburg.
03/Company
Controls, sub-processors, DPA and SLA are on the security and trust page. Registration documents are on the Impressum.
Customers include
Named contacts and results are in the case studies.
Contacts