Cookie Policy
Last updated: September 2026
This policy lists the cookies and similar technologies that better.email can set, who sets them, why, and for how long. It applies to the marketing website at better.email. Cookies set inside the Better Email platform after you sign in are strictly necessary for the service and are described in the Privacy Policy.
Only essential cookies run before you make a choice. Analytics and marketing technologies start after you accept them in the cookie banner, and stop when you withdraw that choice.
Change your choice
You can open your cookie settings at any time here or through the “Cookie settings” link in the footer of every page. Withdrawing consent stops the technologies in that category from loading on your next page view and deletes the cookies we control. Cookies set by third parties on their own domains expire on their own schedule or can be removed in your browser.
We honour the Global Privacy Control browser signal and treat it as a rejection of marketing cookies. For California residents, the same control acts as “Do Not Sell or Share My Personal Information”.
What is a cookie?
A cookie is a small text file a website stores on your device. Similar technologies include local storage, pixels, and scripts that send requests to a third party. In this policy “cookie” covers all of them.
Essential
Required for the website to work and to keep it secure. These run without consent under the ePrivacy strictly necessary exemption.
| Vendor | Cookies or requests | Purpose | Lifetime |
|---|---|---|---|
| Better Email | be_consent (cookie and local storage) | Stores your cookie choices so we do not ask again. | 12 months |
| PostHog (EU) | __ph_opt_in_out_* (local storage) | Records that you rejected analytics so PostHog stays in cookieless mode. Contains no identifier. | Until you change your choice |
| Cloudflare | __cf_bm | Bot management and protection of the website against automated abuse. | 30 minutes |
| Cloudflare Turnstile | None stored; challenge token in page memory | Protects our forms against spam without a captcha puzzle. | Session |
Analytics
Show us how the website is used. Loaded only after you accept analytics cookies.
| Vendor | Cookies or requests | Purpose | Lifetime |
|---|---|---|---|
| Google Analytics 4 | _ga, _ga_* | Counts visits and page views and shows us which pages are used. | 2 years |
| PostHog (EU) | ph_*_posthog | Product and website analytics, hosted in the EU. Before you accept, PostHog runs in cookieless mode: no cookies, no local storage, and no persistent identifier are set. | 1 year |
Marketing
Measure our advertising and let us reach visitors again on other platforms. Loaded only after you accept marketing cookies. Rejecting them has no effect on your use of the website.
| Vendor | Cookies or requests | Purpose | Lifetime |
|---|---|---|---|
| Google Ads and DoubleClick | _gcl_au; IDE (doubleclick.net) | Measures whether a visit came from a Google ad and records demo requests as conversions. | _gcl_au 90 days; IDE 13 months |
| LinkedIn Insight Tag | li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory | Measures LinkedIn campaigns and enables remarketing to visitors on LinkedIn. | 30 days to 1 year |
| G2 attribution tracking | Request to tracking-api.g2.com | Attributes visits and demo requests to our G2 profile. | Session |
| Apollo website visitor tracking | Requests to assets.apollo.io, aplo-evnt.com, and liadm.com (LiveIntent, which Apollo uses to match visitors to companies) | Identifies companies visiting the website for sales follow-up. | Up to 1 year |
Third-party privacy notices
Contact
Questions about cookies: privacy@better.email. Better Email ApS, CVR 42361194, Italiensvej 2, 5th, 2300 København S, Denmark.