Digital InsuranceFrom plain-text to award-winning
How a modern insurance company transformed their email marketing and won 5 Danish Digital Awards.
Design Awards Won
A strong brand stuck in plain-text
Undo is a modern digital insurance company that has reimagined the traditional insurance industry with a contemporary, mobile-first approach. They've built a reputation for being creative and data-driven.
Their strong visual brand simply couldn't be expressed in email marketing.
But their email marketing told a different story. With only one person managing data, design, and setup, most campaigns were sent as plain-text emails.
They needed a solution that would enable the broader team to participate in email creation without compromising on quality or brand consistency.
A design system built for the whole team
Better Email created a customized email design system based on Undo's existing visual identity. The result? A modular setup that maintains brand consistency while enabling team-wide collaboration.
Custom Email Design System
Built a modular template system based on Undo's visual identity, enabling the entire team to create on-brand emails.
No-code editing
Liquid-coded modules designed for everything from simple campaigns to complex automated flows.
Team collaboration
Everyone on the team can now work directly in the editor without needing coding skills.
Together with Undo, we at Better Email expanded what's possible in email design, enabling the whole team to create award-winning email campaigns.
Nicki Pabst
Co-founder, Better Email
Award-winning transformation
What started as a quest to express their brand in email turned into an award-winning success story.
5 Danish Digital Awards
Including Gold for the campaign "Bilforsikringen, Kør!" (Car Insurance, Drive!) — recognized as one of Denmark's most creative email campaigns.
From 1 person to full team
The entire team can now create and send email campaigns, not just one specialist.
Faster production
Campaign production velocity increased significantly with streamlined review cycles.
Brand consistency
Every email is now on-brand, responsive, and professional without needing code.
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