Iconic Danish Furniture DesignFrom time-consuming to scalable
How a 150-year-old design house saved 240K EUR annually while increasing email output 15×.
EUR Saved Annually
A global brand stretched too thin
Fritz Hansen is one of Denmark's most iconic design houses, with a 150-year heritage of crafting world-renowned furniture. Operating across 8 countries, their marketing team faced a familiar challenge.
Email marketing consumed disproportionate resources—too much time, too few emails, too little scale.
Each campaign required extensive manual work: design, coding, translation into 8 languages, and coordination across markets. A single email could take 18 hours to produce, limiting how many campaigns they could realistically execute.
They needed a solution that would drastically reduce production time without compromising the design quality their brand demands.
A scalable system for global email
Better Email implemented a modular, scalable system that transformed how Fritz Hansen approaches email marketing—enabling speed without sacrificing design quality.
Brand-aligned design system
A custom modular design system that perfectly matches Fritz Hansen's iconic visual identity.
AI-powered translation
Automatic translation across all 8 markets, eliminating external translation costs entirely.
Team-wide collaboration
From 1 person to 16+ team members creating campaigns with local approvals and global consistency.
Performance data returned
Campaign performance data flows back from the ESP into Better Email, giving the team one view across every market.
One campaign. 9 languages. Instantly.
Fritz Hansen sends to 9 markets from a single master email. Press translate — watch every text element adapt, one by one.
Fritz Hansen translates across Danish, German, US English, Finnish, Japanese, Korean, Norwegian, Swedish, and Dutch — all from one master email, with full local review and approval built in.
Better Email enabled us to design templates matching our brand identity while easily adjusting them as needed. The platform combines flexibility with user-friendliness, allowing rapid email creation without sacrificing design or functionality.
Maria Ginnerup
Head of Marketing, Fritz Hansen
Transformative results
Fritz Hansen's emails are now showcased as industry best-practice examples at conferences like Email Summit.
240K EUR saved annually
Over 9,000 hours saved yearly through streamlined workflows and eliminated translation costs.
Less time per global campaign
From 18 to 6 hours for a full campaign across 8 languages with approvals.
More campaigns produced
From 50 to 750 campaigns annually across all markets.
Team scaled
From 1 person to 16+ employees creating campaigns.
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