Design flexibility
Build with your real design system
Developers define the modules, rules and code. Campaign teams get visual controls that stay on brand.
Taxi was great. Now it's time to be Better.
The modern Taxi for Email alternative built for enterprise marketing teams. Keep your ESP, keep the modular thinking your team has already mastered, and add comments and feedback, AI, real-time collaboration, translation and the flexibility Taxi couldn't offer.
Keep your ESP, with no sending platform switch required
Keep your modular design system, but power it with AI
Proudly built in Europe
“Taxi for Email was a leap forward in email design system thinking. My goal has always been to make it possible for everyone in the team to create beautiful emails. Betty makes that possible at the speed of AI.”Nicki Pabst, Co-founder
Upload your Taxi Email Design System and a few sample emails
We rebuild it in Better Email and give you a working sandbox — free, within 3 days.
Recorded migration demo
Turn anything into an email design system with the power of AI
Watch how your idea, existing modules or screenshots become the dream design system for your marketing team. This is not a migration, it's an upgrade.
Trusted by teams building at scale
Keep your email sending platform
Keep Salesforce, Customer.io, Adobe, Microsoft, Klaviyo, HubSpot, Braze or your current ESP. Your lists, journeys, data and sending operation stay where they are.
Summer campaign
What you gain
Your modular foundation, with more room to work
Better Email carries modular campaign production forward and adds the tools needed for a modern collaborative workflow.
Campaign Assets
Recents
Desktop
Documents
Downloads
DOCX
Spring campaign brief.docxWord document · 3 pagesXLSX
Product list.xlsxExcel sheet · 8 rowsPDF
SS26 lookbook.pdfPDF · 12 pagesURL
yourstore.com/collections/springLink · product collectionDrag a file into Betty, or click it
Betty
Spring campaign · Campaign Builder
Got a brief, a sheet, a catalog? Drop it in and I'll take it from there.
What changes
See Better Email doing the work
Real product footage replaces abstract interface mockups.
Collaboration
Review in the campaign
Comments and feedback stay beside the work instead of moving across inboxes and separate tools.
Betty AI
Create inside approved rules
Betty turns briefs and source content into complete campaigns inside your design system.
Your expertise carries forward
You already know design systems
Your team already thinks in modular components, reusable blocks and brand guardrails. That knowledge does not disappear when you leave Taxi.
Better Email accelerates the approach you have already built. Keep the structure and discipline, then add collaboration, AI, translation and developer controls around it.
Familiar modular thinking
More capable collaboration
AI inside your rules
Built around your stack
Custom integrations deserve a proper answer
When a required integration was not available in Taxi, your team may have had to build a workaround. Bring that requirement with you. We are always up for the challenge and will look into what is possible before agreeing the migration scope.
Have an unusual integration requirement?
Tell us what needs to connect, what the current workaround does and which systems are involved.
Request a custom integration reviewFor developers
You still own the HTML
Build custom modules, edit HTML and CSS, use Liquid logic and preserve ESP specific personalization such as AMPscript and merge tags.
The design system gives campaign teams safe controls while developers keep responsibility for rendering, accessibility and code quality.
Feature parity
Everything Taxi had. Plus what it never did.
Switching is easier than you think. All the modular foundations you rely on are here — with the collaboration, AI and flexibility Taxi couldn't deliver.
Modular design systems
- Better Email
- Included
- Taxi
- Included
ESP export and integrations
- Better Email
- Free*
- Taxi
- Additional cost
Link tags
- Better Email
- Included
- Taxi
- Included
Locked folders
- Better Email
- Available
- Taxi
- Not available
Email client previews
- Better Email
- Included
- Taxi
- With Litmus subscription
AI coding agent
- Better Email
- Included
- Taxi
- Not available
Image editing
- Better Email
- Available
- Taxi
- Not available
Image hosting
- Better Email
- No limits
- Taxi
- Additional cost*
Full custom HTML and CSS
- Better Email
- Included
- Taxi
- Varies by setup
Full Liquid templating
- Better Email
- Included
- Taxi
- Limited
Betty AI assistant
- Better Email
- Included
- Taxi
- Not available
Pinned feedback and approvals
- Better Email
- Included
- Taxi
- Not built in
Revision history
- Better Email
- Included
- Taxi
- Available
Translation support
- Better Email
- 50+ languages
- Taxi
- Manual workflow
*If an ESP charges for an integration, that amount will be included in the cost.
Customer story
Co-op UK migrated from Taxi for Email and builds at scale with Better Email
“Built by experts who understand the intricacies of great email communication, Better Email gives us the flexibility and functionality to create accessible, on-brand campaigns at scale.”
Tara Knowles
Lead CRM Technology Developer, Co-op
500m+
Customer communications each year
6
Business units
SFMC
Existing sending platform retained
A better production system changes the economics
66%
Less time per global campaign
15×
More campaigns produced
€240K
Saved annually
“Better Email enabled us to design templates matching our brand identity while easily adjusting them as needed. The platform combines flexibility with user-friendliness, allowing rapid campaign creation without sacrificing design or functionality.”
Maria Ginnerup
Head of Marketing, Fritz Hansen
Migration timeline
From Taxi export to working design system
Most migrations complete in under two weeks.
Day 1
01
Review your setup
We inspect representative exports, modules, custom code and ESP requirements.
Days 2 to 4
02
Recreate the design system
We map your existing logic into Better Email and prepare the first working campaign.
Days 5 to 7
03
Train the team
Campaign creators and developers get a focused handover before production starts.
FAQ
Questions before you move
Do we need to replace our ESP?+
No. Better Email replaces the campaign creation layer only. Your contacts, journeys, automations and sending stay in your current ESP.
What can we upload?+
Upload HTML, EML, PNG, JPG or GIF files from representative Taxi campaigns. Our team reviews the structure and follows up with a relevant demo.
Can developers work directly with code?+
Yes. Developers can work with custom HTML, CSS and Liquid while campaign teams use safe visual controls.
How long does migration take?+
A typical setup can be ready in about one week. The exact timeline depends on the size and complexity of your current design system.
What happens if we have custom Taxi integrations?+
We review them during setup and work with your team to replicate or replace them in Better Email. If the requirement is unusual, our product team will assess what is possible before we agree the migration scope.
What happens after we upload?+
A Better Email specialist reviews your files and current setup. We then contact you with a tailored migration scope and a demo based on your real campaign.
Choose your next step
Ready for your own review?
Upload a Taxi export or request a personalized demo based on your team, design system and ESP.