“Built by experts who understand the intricacies of great email communication, Better Email gives us the flexibility and functionality to create accessible, on-brand campaigns at scale.”
Retail & member servicesAccessible, on-brand email at scale
Co-op is one of the UK's largest co-operatives, owned by millions of members. Here's what their CRM technology and operations team says about working with Better Email.
About Co-op
One of the UK's largest co-operatives
Founded in 1844 and based in Manchester, Co-op is a consumer co-operative owned by millions of members rather than outside shareholders. It spans convenience retail, funeralcare, insurance, legal services, Co-op Power, and food wholesale, employing around 56,000 people across the UK.
500m+
Customer comms sent per year.
6
Business units, each with its own brand and design needs.
SFMC
Built around Salesforce Marketing Cloud, Co-op's marketing automation platform.
In their own words
Three voices from Co-op's CRM technology and operations team on building email with Better Email.
“An email development platform complemented by a highly proactive team that welcomes input and consistently applies a solution-oriented approach.”
“With collaboration at the heart of the onboarding process, Better Email has allowed us to explore opportunities and ways of working that align with our empowered campaigns teams that could otherwise have been limited or unavailable to us.”
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